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Interviews for the Web
At Spotlight over the weekend we conducted some three dozen "flip cam" interviews of IBOs for use on the web. We're a ways off from publishing them, but I can't wait to share the excitement and promise represented by these brief talks. Read More...
Five Questions: DSA Recap
I came back to GR from DC yesterday, but have only just now caught up with the backlog of stuff awaiting my attention in the office! But before I call it an evening, I wanted to provide a recap of the week at DSA. Within an hour of arriving in Washington Read More...
Digital Marketing Conference
This week I was in Vegas for a conference hosted by Razorfish , a vendor that is helping Amway with its global web platform. I went to this same client conference last year and found it to be the most valuable conference I'd been to for many years. Read More...
Controversy and Conversation
Remember the Don Henley song " Dirty Laundry ?" I know the song is about the news industry, but I think it's also about what many consumers gravitate toward. People want to know more about what's wrong with things than they care about Read More...
The Twitterati
I blogged long ago that I didn't know how I could use Twitter in a way that would improve my life. But, frankly, that's a bit of a cop out because until I try it, I won't know, will I? Since before Christmas I've been trying to get into Read More...
A Loss of Civility
Civilization is losing its civility, it would seem. I fear the art of disagreeing without being disagreeable is becoming a lost art form. Should it even have to be an art form, and not the result of good manners? Why am I being so dramatic? Well, for Read More...
The Point of Connection
Ok, more on PRSA in Detroit. The theme of the conference was "The Point of Connection," and that is exactly what Lutz , Trunk , Albom and a host of other speakers talked about -- each in their own way. PR is about connecting organizations and Read More...
SF National Spotlight
I am looking forward to meeting thousands of IBOs over the next few days while working the National Spotlight here in San Francisco. Yesterday I had to get up at 3:30 a.m. Eastern so I could make the 5 a.m. flight out of GR to get here, so I didn't Read More...
My Dad & Social Media
A few weeks ago, when I was vacationing in Florida, I got a call from my dad. For some people, this is a common occurrence. For me, this is a rare treat. Little did I know how rare (and treat) this was! Let me go back in time a little. Two Christmases Read More...
The Smooth Pour
I will do another blog post later wrapping up more of the Rock The Digital World conference I went to this week, but I wanted to do a quick post linking to a viral video from Coors. Whether or not you drink beer, you can appreciate the humor of the video Read More...
Rocking the Digital World
I'm in NYC for a conference for clients of Avenue A/Razorfish this week. Avenue A/Razorfish is helping design the global Amway web experience. I expected the conference -- Rocking the Digital World -- to be a little more technology focused and have Read More...
Twitter and Tumblr
In a meeting yesterday someone suggested that we start using Twitter more as a company. I explained that I still wasn't sure what the application would be. For instance, who is interested in me (as an example) that much that they would want to know Read More...
Blog Rankings
I was reading an article yesterday in the Wall Street Journal about Heather Armstrong , a blogger mom who has one of the top parenting blogs online. Well, maybe not a parenting blog per se. A blog she writes, as a parent. I think her blog's success Read More...
Are You LinkedIn?
Sigh. I guess I'm a sucker for new(er) Social Media apps. A few weeks ago I created a profile at LinkedIn and did a little scouting to see who I knew. I didn't spend too much time with it, but found a few people I knew and invited them to be "connections" Read More...
Prague Blog III
Another day comes to an end in Prague and this one was quite rewarding actually. I will be the first to admit that I was very uncertain about unleashing on my communications peers from around the world a panel of IBO bloggers who have varied histories Read More...
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