Check out this new Nike commercial featuring Nutrilite-sponsored athlete Asafa Powell. The commercial is for Nike+, a device that tracks your runs through distance, time and calories burned. Nike+ is made to fit into the sole of Nike shoes and transmit information to an iPod Nano. (My sister just got this for her birthday and loves ...

Nike just recently introduced its new campaign, “Quick is Deadly.” It’s an integrated marketing campaign for the Nike ZOOM footwear line, including print, broadcast, and digital advertising and PR. Nike’s story behind the footwear is that it’s designed for athletes who demand a lower and more responsive cushioning ...