Good question...... and the answer is lots and lots! Hopefully, if you are an ABO in Europe you will now have received the new, and improved, Amagram. The months of December and January were all hands to the pumps to ensure that we got the new Amagram out of the door and into ABOs hands in time to support the launch of our new brand of cosmetics, ...

I could claim that I have been truly living up to my blog title and have had writers block, or that I have been trying a new trendy way of (non) blogging to see if it works, but unfortunately this would not be true. The past month has been a blur of activity surrounding our 2010 plans for a massive upgrade to our European Amagram magazine ...

So, this week finds me preparing for 4 days in the Munich European HQ for a range of meetings regarding our communications work for 2010. I've mentioned before that we are taking a good hard look at our communication materials and how they are being used. We are assessing them in terms of target audience, message intent, effectiveness and the ...

Over the last few months we, in the European Communications department, have been talking to some new marketing agencies to understand if they can help us in improve our communication work. After the usual period of teaching them how our business model works and getting used to the number of brands we have to work with, one of the agencies ...

Like every stereotypical Englishmen, I often feel the need to apologise. It doesn't matter what the situation or whose fault it is - the English have to apologise first. We feel it is the polite thing to do. So, I do apologise to you all for not creating a blog entry for nearly a month. This wasn't because I've been away or not ...

I'm off to Munich this week to take part in a European Communications Team Conference. Over 60 of us with communications responsibilities will meet in our head office in Puchheim, near Munich, to hear about and discuss the company's direction and resultant communications strategy for the coming year. With the diversity of our ...

Hi everyone and welcome to the newest blog on the (Writers) block! I'm Andrew Rhodes, and I work for Amway in their European Communications team. I've been a regular reader of the opportunityzone since it began and jumped at the chance of being able to add my voice into the 'Amway blogoshere'! I'm based in the UK and ...