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  • Touring America

    And the winner is ... another company won the "Innovations" award at the DSA conference for a brand bus they used to crisscross the nation in support of their representatives. Which is ironic, for reasons that will soon become apparent.  I'm still proud that Opportunity Zone was a finalist and well-regarded ...
    Posted to The SuperDu Blog (Weblog) by Kia on June 13, 2008
  • DSA presentation

    Do you have a Google alert set up for your name? I do. No, it's not vanity (well, maybe a little). But if my name does appear in another blog or in a news piece, it's work-related and I want to see what others are saying about me, just like I want to know what others are saying about Quixtar or Amway. Anyway, my name popped up in a blog ...
    Posted to The SuperDu Blog (Weblog) by Kia on December 14, 2007
  • Marketing & Communications Conference

    I'm in Baltimore now at the Direct Selling Association's 2007 Marketing and Communications Conference. Today we heard from some excellent presenters, including Eric Yaverbaum, [corrected info] president of Ericho Communications and author of Public Relations for Dummies, among other books, plus Allen P. Adamson, author of BrandSimple. ...
    Posted to The SuperDu Blog (Weblog) by Kia on December 3, 2007
  • Quixtar & Success From Home

    We've started work with the editor at Success From Home for the Quixtar feature that will appear in the December issue (on newsstands Nov. 1).  If you're not aware of the magazine, it's basically a publication that focuses on a different direct selling company each month, sharing with prospects what these business opportunities ...
    Posted to The SuperDu Blog (Weblog) by Kia on July 20, 2007
  • Quixtar? MLM? H&B? WOM?

    Lots of people have tried to describe Quixtar's business model in lots of different ways. For some reason, the final explanation always seems to be lacking because this business is so multi-faceted.  There's a lot of different ways to look at this elephant.  Like the blind men who feel different parts of the pachyderm and ...
    Posted to The SuperDu Blog (Weblog) by Kia on June 29, 2006