I'm reading a book right now entitled "Trust: The Secret Weapon of Effective Business Leaders," by Kathy Bloomgarden. So far it's a pretty engaging overview of the attributes that make companies trusted. Essentially, Bloomgarden says the four drivers of trust are:Delivers ResultsEthicalTransparencyListensFor me, anyway, the book ...

Over the past few years, it has been my privilege to help share true IBO stories through a number of vehicles, like www.thisbiznow.com, Success from Home Magazine, and the "Facts About Quixtar" DVD (and, now, website).  Lots of stories have been shared about this business by many people with many different viewpoints. We've ...