As I've mentioned in earlier posts, I'm headed to New Orleans for most of next week to attend the Word Of Mouth Marketing Association's WOMBAT 3 conference, where I'll be speaking about reputation management.  I know, I know.  What reputation?  Well, the truth of the matter is that every company and organization and ...

Does the Web accurately reflect what people think about a topic?  I think in the case of our business, it is a little negatively skewed.  By that, I don't mean to say what's on the Web isn't what some people think.  I just don't think it accurately reflects what our overall reputation is.  In other words, I ...