Thanks to everyone who has commented on the ads discussed in the last post. The USA Today (plus Canadian counterparts) ad is really just the beginning, with much more coming on TV and elsewhere. Beyond that, PR and Sponsorships also are going to create additional brand awareness for the company. This week I have to create some final presentations ...

Tonight or tomorrow I'm leaving to celebrate Thanksgiving in Wisconsin. Then on Sunday I fly to Florida for Achievers, where I hope to help IBOs celebrate their awesome achievements as IBOs and help them as they prepare to build their businesses even bigger! Today I spent a few moments to visit the Alticor Visitor Center. At one time, several ...

I was asked to write an article on reputation recently and, while doing so, it really impressed upon me again how important a topic this is not just for companies and brands but for individuals. Certainly a company's reputation is important if it hopes to spur some sort of participation on the part of the public, whether that be as a customer ...

This weekend I'm off to Canada to attend the wedding of my oldest nephew, Dan, to Carling. I'm looking forward to it because it will be the first time I've seen my dad and brothers and sister in more than a year.  Also, it's always cool to see two young people starting their life together. The wedding will take place in ...

In response to a lot of questions about "stacking" and the customized version of the SA4400 that Team was permitted to use, Todd Krause just posted to Adatudes a very complete statement that should help all of you better understand some of the issues the company has been addressing with Team. One of the other issues we've been ...

I'm reading a book right now entitled "Trust: The Secret Weapon of Effective Business Leaders," by Kathy Bloomgarden. So far it's a pretty engaging overview of the attributes that make companies trusted. Essentially, Bloomgarden says the four drivers of trust are:Delivers ResultsEthicalTransparencyListensFor me, anyway, the book ...

New Platinum Conference was this week and tons of IBOs were in town to participate in the business learning and recognition. I was at an expo we held on Monday night (yes, three hours standing on my achy knee) sharing info about the many reputation programs we've launched and are working on. One of the things that struck me, as it has the ...

Many of you have already heard about a communication from Amway UK to IBOs in that market last week.  You can read the communication yourself at  Amway Media Blog.   This new blog is the place to watch for further updates. We'll continue to alert you to new information at that blog as it's posted ...

As I've mentioned before, I receive a lot of spam in the comments box here at REAL Quixtar Blog, which I typically filter out. You're very welcome. But one marketing comment (below) caused me to pause for a moment because of the sheer volume of hyperbole it contained in promotion of something that apparently involves product ...

As I've mentioned in earlier posts, I'm headed to New Orleans for most of next week to attend the Word Of Mouth Marketing Association's WOMBAT 3 conference, where I'll be speaking about reputation management.  I know, I know.  What reputation?  Well, the truth of the matter is that every company and organization and ...