I have heard several experienced retailing IBOs say that they do not consider someone a customer until they purchase multiple times. Furthermore, they don't tell customers about their Personal Websites or suggest Ditto until a relationship has been established and the customer is loyal to at least one product.  Even then, technologies ...

You’ve heard me talk about my son’s love of video games before. He currently has a Wii and a DS, subscribes to Nintendo Magazine, and alternates between downloading old standards and trying out the latest stuff. Given his age (12 next month), we’ve restricted his access to only those games suitable for every age (except for ...

I've been away for a week, doing the spring break thing. We took a road trip to visit family in the Detroit metro area. But road trips of today are distinctly different than road trips of the past where your choices were primarily radio or reading.   Picture this. My husband is jamming to his 30 GB iPod, which he has plugged ...

As in the Wii gaming system, by Nintendo. This is the first gaming system that I can actually use (to the great amusement of my eleven year old son). And for good reason. Nintendo developed this system for everyone. People in senior citizen homes are using it for group exercise. Physical therapists are using it with their patients to help them ...

Meaning, do you track your customers using the Customer Sales Activity Tool, also known as the CSA? The CSA, originally developed to allow you to record customer sales from inventory, was user-tested by a group of  IBOs.  They told us what worked and what didn’t work, and from there improvements and enhancements have been made. ...

Last year I was part of a research session where IBOs talked about selling products to baby boomer customers. One young man in his twenties said  that he needed a website that was so easy to use even a caveman can do it, because we all know that baby boomers aren't good at technology. Everyone laughed, including the baby boomers in ...

Should we or shouldn’t we? Allow my daughter to set up a Facebook, that is. According to her, this can make or break her high school social career.  My safety and security minded husband is worried about predators and hackers. I’m worried about the number of hours she could potentially spend using the site. In her sophomore year ...

At least not yet. The first time I got a text-enabled cell phone, I didn’t sign up for the unlimited  plan. I’m cheap, and was not ready to play.  This last time around, my husband signed our family up for unlimited use. I understand why my 15 year old daughter wanted it. For me, I see it as just one more communication ...

Have you heard about the Alpha Mom? The concept has been around for a couple of years.  According to the article in New York magazine that started it all, the Alpha Mom feels that with “the right planning, resources, and work ethic, you can, too, be a perfect and fulfilled woman, raising a perfect and happy child.”  Alpha ...