The first ad speaking to the Quixtar -> Amway Global transformation went up today on the back page of USA Today's Sports Section.  This is the beginning of a campaign that will span various media types, including TV, sharing key messages about our international success, our innovation and leadership, our consumer protection and our One ...

I'm reading a fascinating book right now called Punk Marketing, by Richard Laermer and Mark Simmons.  Essentially, the authors talk about how the rules of marketing have radically changed, with greater power in the hands of the consumer.  The Content, Commerce and Consumer circles, which intersect, have shifted.  ...