This weekend, I ended up at my favorite local bookstore, discovered a book called Words that Work-It's Not What You Say, It's What People Hear by Dr. Frank Luntz. (Available through B&N, your Quixtar Partner Store.) I took the book with me to the cafe, ordered coffee, sat down, and read vrtually the entire book. I couldn't ...

Have you read BrandSimple by Allen P. Adamson? One of our frequent bloggers at Opportunity Zone recommended the book to me and I'd like to pass the recommendation along. Word of mouth, or should I say word of blog?  First, it's engaging and easy to read. Second, it's the simple truth on how to build a brand idea, brand ...