Most people like you and me want to feel as if they add value when they’re involved in something … personally and professionally.  I don’t know about you, but when I feel like I don’t add value or others think I don’t enhance or improve a project or event or sales conversation, it bothers me immensely. So, ...

In a past blog, I referred to discovering a customer's need ... but maybe need is too limiting. We don't all buy based on need. What are some of the reasons a customer buys a product from you? Is it curiosity? Is it desire? Is it comfort? convenience? security? protection? to look younger? feel more energetic? feel pretty? lose ...