Tell me (the consumer) in a single sentence-- one clear, concise selling proposition aimed straight at my heart, then my head will follow. The book, Hot Button Marketing, by Barry Feig discusses this -- and presents hot buttons. Feig defines hot buttons as the cue that triggers an emotion in a prospective buyer. It's a cue that ...

I've been thinking about how I need to let go of my old job responsibilities and embrace my new role. It's not easy to walk away from a warm, familiar, accepting environment into unknown, unchartered territory. For the most part, I like the unknown--it's full of challenge and discovery. But it's bumpy! And I tend to trip once ...

In a past blog, I referred to discovering a customer's need ... but maybe need is too limiting. We don't all buy based on need. What are some of the reasons a customer buys a product from you? Is it curiosity? Is it desire? Is it comfort? convenience? security? protection? to look younger? feel more energetic? feel pretty? lose ...