Do you sell many products of one brand? Do you sell many brands and many products? Do you cross-sell beauty customers by suggesting appropriate health supplements or jewelry? Do you approach new customers with Ribbon Gift Collections and then upsell them to our core brands like Nutrilite and Artistry? Recently, a successful retailing IBO sent me ...

Tell me (the consumer) in a single sentence-- one clear, concise selling proposition aimed straight at my heart, then my head will follow. The book, Hot Button Marketing, by Barry Feig discusses this -- and presents hot buttons. Feig defines hot buttons as the cue that triggers an emotion in a prospective buyer. It's a cue that ...