"This unique tool (DITTO) is now patented!", says Karen Bezemek, longtime marketer and  champion for DITTO at Quixtar/Amway Global.   "This online service is a reason to do business with the company and the IBO vs. another MLM. The features are many and the benefits huge". If you've had ...

Ditto use has been growing, and it's easy to see why. It's a great tool for managing your business. There has been some debate on whether Ditto is customer friendly, and how to make it more so. In my last post, When is a customer your customer?,  I asked whether you use Ditto with your customers, and if so, when do ...

I have heard several experienced retailing IBOs say that they do not consider someone a customer until they purchase multiple times. Furthermore, they don't tell customers about their Personal Websites or suggest Ditto until a relationship has been established and the customer is loyal to at least one product.  Even then, technologies ...

In my previous post, Do You Wii?, I asked for ideas on how to simplify the business. After all, the brilliance of the Wii is that features were subtracted, not added. And as Forrester Research, Inc. reported, “ultrasimplicity”, or eliminating features to better meet the needs of customers, is one of the five disruptive customer ...