Do you sell many products of one brand? Do you sell many brands and many products? Do you cross-sell beauty customers by suggesting appropriate health supplements or jewelry? Do you approach new customers with Ribbon Gift Collections and then upsell them to our core brands like Nutrilite and Artistry? Recently, a successful retailing IBO sent me ...

Tell me (the consumer) in a single sentence-- one clear, concise selling proposition aimed straight at my heart, then my head will follow. The book, Hot Button Marketing, by Barry Feig discusses this -- and presents hot buttons. Feig defines hot buttons as the cue that triggers an emotion in a prospective buyer. It's a cue that ...

Most people like you and me want to feel as if they add value when they’re involved in something … personally and professionally.  I don’t know about you, but when I feel like I don’t add value or others think I don’t enhance or improve a project or event or sales conversation, it bothers me immensely. So, ...

I have just returned from vacation. Spent a few days in Naples, Florida visiting my mother. She's 82, going on 39. If I have half the energy and positive attitude she has when I am in my 80s, I will be fortunate. She's a great example of how positive attitude and self care can make a huge difference in quality of life. But, that's ...

That's the beauty of the Ribbon Gift Collections. The newest assortment of General and Specialty Collections make gift giving the pleasure it ought to be, no matter what the occasion (even Groundhog Day!), no matter who the recipient (even a grumpy co-worker who needs an uplift!), no matter what the budget (people give gifts even when money is ...