Most people like you and me want to feel as if they add value when they’re involved in something … personally and professionally.  I don’t know about you, but when I feel like I don’t add value or others think I don’t enhance or improve a project or event or sales conversation, it bothers me immensely. So, ...

To be remembered and called by name. To feel special. To be treated with respect. To know they can trust you. Customers want it. We all want it. When you run into someone you haven't seen for awhile and they genuinely smile, shake your hand or touch your arm, call you by name, remember you love to fish or work out, paint or write or cook or ...