We've been talking for quite some time about the significant investment we're making in raising public awareness of our business, the opportunity we support, and the products we offer. Now that you've seen our multi-million dollar advertising campaign, direct response marketing, and the high-profile sponsorship of Tina Turner's ...

Today we announced that Amway Global will be the Presenting Sponsor of Tina Turner's 2008 North American tour, which kicks off October 1 in Kansas City. You'll soon see "Amway Global Presents Tina Live in Concert" appearing at the tour web site and in other promotions for the tour.  The complete announcement is available at ...

Do you sell many products of one brand? Do you sell many brands and many products? Do you cross-sell beauty customers by suggesting appropriate health supplements or jewelry? Do you approach new customers with Ribbon Gift Collections and then upsell them to our core brands like Nutrilite and Artistry? Recently, a successful retailing IBO sent me ...

E-mail is an excellent communication vehicle but it has its own set of challenges. It's a great shortcut for salespeople, but, in my opinion, it should be combined with voice and face-to-face contact with customers and colleagues. I am sure a few people reading this who know me well are snickering. How credible can my message on this be? ...

Tell me (the consumer) in a single sentence-- one clear, concise selling proposition aimed straight at my heart, then my head will follow. The book, Hot Button Marketing, by Barry Feig discusses this -- and presents hot buttons. Feig defines hot buttons as the cue that triggers an emotion in a prospective buyer. It's a cue that ...

On my bookshelf and in the TO READ section, upon your recommendation, you will find many books on business, sales, positive thinking, marketing, and leadership. I also have ordered several. Most of these are available through our Partner Store, Barnes & Noble. If you have more to add to this list, please do. If you have more comments on ...