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  • Wordwise and wanting to learn more

    This weekend, I ended up at my favorite local bookstore, discovered a book called Words that Work-It's Not What You Say, It's What People Hear by Dr. Frank Luntz. (Available through B&N, your Quixtar Partner Store.) I took the book with me to the cafe, ordered coffee, sat down, and read vrtually the entire book. I couldn't ...
    Posted to Sales Speak (Weblog) by Susan Julien-Willson on February 25, 2008
  • "Brand, you've got personality!"

    Something in the way she looks, something in the way he lingers in my mind, something in the way she makes me feel. I am drawn to them. I long to have them in my life. I crave their presence. Bet you think I'm talking about friends or celebrities or co-workers. But I'm not. I am thinking about the personality of grands--and the personas ...
    Posted to Sales Speak (Weblog) by Susan Julien-Willson on December 13, 2007