To be remembered and called by name. To feel special. To be treated with respect. To know they can trust you. Customers want it. We all want it. When you run into someone you haven't seen for awhile and they genuinely smile, shake your hand or touch your arm, call you by name, remember you love to fish or work out, paint or write or cook or ...

This week, I was fortunate enough to spend some time with an IBO couple who are hugely successful in the business and currently participating in The Learning Lab with Quixtar. Wow, I learned so much in 90 minutes. One of the topics was Choices Catalog. I asked how they use it in the business. What they liked about it and what they thought we could ...