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E-mail is an excellent communication vehicle but it has its own set of challenges. It's a great shortcut for salespeople, but, in my opinion, it should be combined with voice and face-to-face contact with customers and colleagues.
I am sure a few people reading this who know me well are snickering. How credible can my message on this be? ...
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This weekend, I ended up at my favorite local bookstore, discovered a book called Words that Work-It's Not What You Say, It's What People Hear by Dr. Frank Luntz. (Available through B&N, your Quixtar Partner Store.) I took the book with me to the cafe, ordered coffee, sat down, and read vrtually the entire book. I couldn't ...
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