To be remembered and called by name. To feel special. To be treated with respect. To know they can trust you. Customers want it. We all want it. When you run into someone you haven't seen for awhile and they genuinely smile, shake your hand or touch your arm, call you by name, remember you love to fish or work out, paint or write or cook or ...

This week, I was fortunate enough to spend some time with an IBO couple who are hugely successful in the business and currently participating in The Learning Lab with Quixtar. Wow, I learned so much in 90 minutes. One of the topics was Choices Catalog. I asked how they use it in the business. What they liked about it and what they thought we could ...

In a past blog, I referred to discovering a customer's need ... but maybe need is too limiting. We don't all buy based on need. What are some of the reasons a customer buys a product from you? Is it curiosity? Is it desire? Is it comfort? convenience? security? protection? to look younger? feel more energetic? feel pretty? lose ...

When it comes to selling, I use to think people bought strictly on price - whether it was low enough or more importantly, whether a prospect thought it was low enough. A sweater for $39.99 rather than $59.99 has to be a better deal, right? Not always. I mean, if the sweater at the lower price is not preshrunk, or is not returnable, or is not ...