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  • Pride helps me sell well -- true for you?

    Yesterday's issue of USA TODAY featured a full-page ad by Nutrilite and Amway Global congratulating the Team Nutrilite 2008 medal winners. (It's in the Sports section.) Four athletes are featured and the common denominator between them is Nutrilite, the world's leading brand of vitamins, minerals, and dietary supplements. It ...
    Posted to Sales Speak (Weblog) by Susan Julien-Willson on September 3, 2008
  • Wordwise and wanting to learn more

    This weekend, I ended up at my favorite local bookstore, discovered a book called Words that Work-It's Not What You Say, It's What People Hear by Dr. Frank Luntz. (Available through B&N, your Quixtar Partner Store.) I took the book with me to the cafe, ordered coffee, sat down, and read vrtually the entire book. I couldn't ...
    Posted to Sales Speak (Weblog) by Susan Julien-Willson on February 25, 2008
  • "Brand, you've got personality!"

    Something in the way she looks, something in the way he lingers in my mind, something in the way she makes me feel. I am drawn to them. I long to have them in my life. I crave their presence. Bet you think I'm talking about friends or celebrities or co-workers. But I'm not. I am thinking about the personality of grands--and the personas ...
    Posted to Sales Speak (Weblog) by Susan Julien-Willson on December 13, 2007