In order to attract investment in infrastructure or housing development, potential investors need to understand not only the tax advantages of making an investment but also the potential to redevelop communities. The first step in identifying and developing relationships with investors
is to provide investor education. This could be done by:
1. Organizing and presenting an educational stakeholder event(s) that bring together potential investors, Opportunity Zone municipality leaders, other
federal, county and city officials, local nonprofit organizations, community and economic development partners, and others to educate all on the Opportunity Zone tax provision and the benefit to the community.
2. Developing an Opportunity Zone website and/or investment prospectus, which will include an honest assessment and analysis of the zones within the county, an outline of the types of specific projects in the zones, an
analysis of the local and supportive investments within the zone, and the qualities specific to attract investors.
3. Coordination of social engagement and events. After awareness campaigns, investors become more interested in the opportunities of a community and it may be prudent to host investor receptions or dinners. The key to a successful presentation and investment pitch is to highlight the entrepreneurial scene, the deal flow availability, and the commitment of local capital.